The well-known concept of matchmaking as seen in dating services can also be applied to the business world. At the forefront are personal, face-to-face meetings of potential business partners under headings such as International Matchmaking Event, business matchmaking, B2B matchmaking, brokerage event or speed dating.
Companies, trade fairs and booth organizers find an added value when applying this concept. Due to pre-arranged meetings, matchmaking save time and eases the search for suitable business partners.
Matchmaking events help professional visitors organize their participation, support them when initiating contact and can also serve to maintain existing business relationships.
Matchmaking events allow for and simplify regional, national and international networking.